Linda Bauld, Institute for Social Marketing, School of Health Sciences, University of Stirling, Hazel Cheeseman, Director of Policy, ASH and Hilary Wareing, Tobacco Control Collaborating Centre
Presenter(s)
Professor Linda Bauld Professor of Health Policy and Director of the Institute for Social Marketing, University of Stirling and Deputy Director, UK Centre for Tobacco and Alcohol Studies
Hilary Wareing Director, Improving Performance in Practice (iPiP) and the Tobacco Control Collaborating Centre
Abstract
The Challenge Group is a collaboration of charities, academia and Royal Colleges who pooled their expertise to publish a report in 2013. Much has been achieved since this document was published.
In late 2015 with the Government’s tobacco plan coming to an end and a new strategy planned it seemed timely to review the Groups original recommendations and define a new mandate for the next five years.
This session will discuss:
• Progress made against the 2013 recommendations
• Priority areas for national and local action
• The work of the ‘Communication with Women Working Group’ whose role is to increase and improve appropriate messaging both between health professionals and with the public
• The resources available to support practice
This session will include an opportunity to:
- Share what is happening locally
- How the Group can support future practice
Source of funding: Public Health England
Submitted as Tobacco Control Collaborating Centre part of Improving Performance in Practice (iPiP) 15: 45 13 April 2016
