James Curtis Service Manager, Gloucestershire NHS Stop Smoking Service, Gloucester
Abstract
The Gloucestershire NHS Stop Smoking Service (GSSS) decided in January 2014 to use digital marketing as a way of increasing footfall in to the service. In partnership with Media Way Point and Petersen (private digital marketing strategy) we have setup a Facebook, Twitter and a new website. Through this we have utilised several marketing strategies such a bulk emailing and texting, Pay per click advertising, targeted tweeting through Hootsuite, promoted posts on Facebook and utulising Trust Pilot as a review system for our service.
GSSS would like to share this good practice and encourage more services to adopt a digital marketing strategy.
Source of funding: Funded directly by the Stop Smoking Service
Declaration of interest: There are no conflicts on interest
