Professor Linda Bauld Professor of Health Policy and Director of the Institute for Social Marketing, University of Stirling and Deputy Director, UK Centre for Tobacco and Alcohol Studies
Abstract
There are now more than 40 published studies outlining e-cigarette use amongst children and young people in a number of different countries. This presentation will describe what we know from these studies about the extent of experimentation (ever use) with e-cigarettes and also any evidence of regular use in smoking and non smoking young people. Some studies have also examined how young people perceive these products (as smoking cessation aids, or lifestyle products, for example) and whether there are links between the particular characteristics of groups of young people and the extent of experimentation with e-cigarettes.
New data from the Youth Tobacco Policy Survey, a study funded by Cancer Research UK that has been conducted since 1999, will be outlined for the first time during this presentation. The 7th wave of the survey was with a representative sample of 1,240 11-16 year olds across the UK who were asked a series of detailed questions about e-cigarettes. This included awareness, use, knowledge and perceptions of flavour, perceptions of nicotine and exposure and response to e-cigarette marketing, among other topics. Comparisons will be drawn with data from other countries and implications for policy and practice will be discussed.
Source of funding: CRUK and UK Clinical Research Collaboration.
