Sarah Sunderland Country Brand Leader, Pfizer Ltd, Tadworth
Biography
Sarah is a UK Country Brand Leader at Pfizer Ltd. She is responsible for defining and delivering Pfizer’s commercial strategy within smoking and smoking cessation, with the majority of her remit being around direct to consumer activities (focusing on consumer engagement to increase footfall into stop smoking services) and policy and stakeholder engagement.
After graduating from The University of Sheffield with a BA(Hons) in Psychology, Sarah joined the pharmaceutical industry as a medical representative and has spent the 17 years between then and now in a number of different roles, including Outcomes Research Manager, Clinical Effectiveness Consultant, Network Team Leader and Customer Marketing Manager.
Sarah has a specific interest in developing new and innovative ways of engaging with healthcare professionals and smokers who are motivated to quit through digital channels.
