Tina Williams, Fran Frankland and Andrea Crossfield
Presenter(s)
Tina Williams Project Director, Development & Training for Tobacco Free Futures, Manchester
Abstract
Whilst smoking rates have fallen across England evidence suggests over a quarter of a million infants continue to be exposed to maternal smoking each year, with catastrophic impacts.
A recent randomised control trial (UK) provided substantial evidence for the efficacy of incentives for smoking cessation in pregnancy. Since 2010 TFF has led two NW-wide initiatives to test the effectiveness of deploying incentives alongside enhanced cessation support to increase the proportion of women who are smoke-free during their pregnancy and post-partum. The Pregnancy Reward Scheme 2010 was delivered and positively evaluated by the UK Centre for Tobacco and Alcohol Studies.
The Supporting a Smokefree Pregnancy Scheme 2012 supported 403 women to set a quit date - 69% were quit at 4-weeks and of those 71% were quit at time of delivery and 51% at 12-weeks post-partum. Analysis of the 2012 data from the client facing survey has revealed the impact of social support on quitting outcomes. There were additional benefits beyond the women themselves in terms of other contacts making a quit attempt and an increase in the number of smokefree homes.
This presentation will review these broader impacts of the scheme and make a call for further research.
Source of funding: Tobacco control related income generation by Tobacco Free Futures
