Joanne Pullen Founding Director, ActivMob, St Austell
Abstract
Activmob CIC is a pioneering and innovative social enterprise that specialises in bringing together citizens, local communities and service providers to capture real life, under the skin insights and co-produce insight driven outcomes.
Using their proven insight driven approach, Activmob worked alongside the Tobacco Control Collaboration Centre (TCCC) and Kent County Council to gather valuable insights around second hand smoke, engaging with local families to co-design an initiative to protect children from the effects of tobacco smoke and ensure homes are Smokefree.
The presentation will display how Activmob have worked with local communities, exploring attitudes, beliefs and knowledge of both families and health workers. Using these insights along with the evidence of what works from published literature, relevant NICE guidance and experience in other areas, we will show how the community and health workers were engaged to identify opportunities and design new approaches to be tested and evaluated locally.
Activmob will discuss, in this presentation, the value of using an asset based approach, the lessons and insights learnt from their inductive methodology and the positive effects the piloted tool and community led process had on children, families and workers locally.
Source of funding: Project funded by Kent County Council, with additional resourcing in kind from ActivMob CIC
