What do diverse communities see when they look at stop smoking services?
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Presenter(s)
Dr Marisa de Andrade Lecturer and Programme Director, Postgraduate Programme in Integrated Service Improvement, University of Edinburgh
Abstract
Reducing smoking prevalence among certain black minority ethnic (BME) groups will reduce health inequalities more than any other measure, but engaging diverse communities in stop smoking services can be a complex and challenging exercise. Why is this the case? Are health services easily accessible and culturally sensitive? What relationships do community members have with healthcare professionals? Are mistrust and stigma testing barriers?
This presentation will explore these issues from the perspective of BME migrants and immigrants living in the UK specifically Slovakian, Romanian, Polish and Pakistani community members – some unemployed and living in the most disadvantaged areas, suffering from mental health issues, addiction and social exclusion.
It will present data collected through traditional and innovative methodologies, including rich ethnographic research conducted in communities and an interactive knowledge exchange event using techniques from Theatre of the Oppressed – a mechanism used to facilitate the transfer of experience and knowledge between “performers” (BME and disadvantaged community members) and “audience” (NHS practitioners, policy makers, community members and third sector organisations) by enabling them to step into, and change, the theatrical action presented by diverse communities.
Implications for healthcare providers will be shared along with an insight into how asset-based approaches and co-production – bottom-up, community-driven initiatives to address inequalities and facilitate rather than deliver public services – may be applied.
