Steven Greenland Associate Professor, Department of Marketing, Tourism and Social Impact, Faculty of Business and Law, Swinburne Business School, Australia
Biography
Steven Greenland is an Associate Professor of Marketing at Swinburne University of Technology, Australia and has over 25 years marketing experience. Steve has held various senior industry and academic positions, including 5 years at the University of Manchester, where he completed his PhD in 1995. He writes in the areas of social marketing, market research and business strategy. His work has been published in journals such as Tobacco Control and International Journal of Consumer Studies.
