Laura Ridout Development Manager, Smokefree South West, Bristol
Abstract
Smoking is banned from all indoor public places. It may soon become law not to smoke in a car where children are present and parents are asked to smoke outside of their home. How would smokers feel if smoking was banned while they walked along the high street or sat outside in a pavement café?
Following on from the successful Better Places to Play, Smokefree South West has expanded the brand to Better Places to Live. To get the message right, we needed to gain insights from smokers and non-smokers and gauge attitudes to how a voluntary ban on smoking while they shopped would be received. We also needed to know how to ‘pitch’ the request and display the message; a message about protecting adults as well as children from secondhand smoke and to denormalise smoking.
Attend this presentation to hear what smokers and non-smokers thought about the introduction of a voluntary smoking ban in their high street and how the creative route was developed that would resonate with smokers. You will also gain an understanding on how to take this intervention forward in your own town.
Source of funding: Local authority funded out of public health budgets.
