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Author(s)
John Britton
Presenter(s)
Professor John Britton Director, UK Centre for Tobacco and Alcohol Studies, University of Nottingham
Abstract
Young people who are exposed to smoking imagery in the media are more likely to become smokers. Although paid-for advertising of tobacco products, including product placement, is now illegal in the UK a great deal of smoking and brand imagery continues to appear in films, television, and in the new media .
In this presentation I will review the history of this process, look at contemporary examples of of tobacco use and branding in the media, and discuss some of the measures that could be adopted to protect children from this harmful influence.
Source of funding: John Britton is funded by a salary from the University of Nottingham. The research summarised in this talk has been funded primarily by the UK Centre for Tobacco Control Studies, which receives core funding from the British Heart Foundation, Cancer Research UK, Economic and Social Research Council, Medical Research Council, and the Department of Health under the auspices of the UK Clinical Research Collaboration.
Declaration of interest: Other than the roles summarised in my biography above, i have no conflict of interest.
