Dr Felix Naughton Research Associate, Behavioural Science Group, University of Cambridge and Honorary Lecturer, Division of Primary Care, University of Nottingham
Abstract
The availability of digital smoking cessation aids has increased dramatically in recent years. While the majority of cessation-orientated websites are relatively static, the latest generation of web-based cessation interventions promise a more interactive experience and often provide access to personalised or individually tailored self-help. Increasingly, however, digital cessation support is going mobile. Mobile phone based cessation aids (SMS text messaging and smartphone apps) are emerging fast and as a consequence we know relatively little about them.
This talk will touch on three key questions relating to these types of electronic interventions: Are smokers interested in using them? Are they effective? And if so, how might they work (and be optimised)? To end, we will look briefly at what features the next generation of digital cessation aids might have to offer smokers wanting to quit.
Source of funding: National Institute for Health Research.
