Lessons from quit4u: combining support, pharmacotherapy and financial incentives to support smoking cessation
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Author(s)
Amanda Amos, Marjon van der Pol and Rachel Ormston
Presenter(s)
Professor Amanda Amos Professor of Health Promotion, Centre for Population Health Sciences, University of Edinburgh and UKCTCS
Dr Marjon van der Pol Programme Director for the Behaviour, Health and Health Systems Programme (BHHS), Health Economics Research Unit, University of Aberdeen
Abstract
We will present the key findings from the independent evaluation of the quit4u smoking cessation scheme. Quit4u was developed by NHS Tayside and is offered to smokers living in deprived areas of Dundee. Quit4u combines behavioural support and pharmacotherapy with financial incentives for each week (up to a maximum of 12 weeks) that participants remain quit, as verified by a carbon monoxide (CO) breath test. It aims to increase both uptake of cessation support and quit rates among smokers in deprived areas. The evaluation study combined qualitative and quantitative methods and collected data from a range of stakeholders (service users and providers) to explore the ways in which quit4u influenced quitting behaviour and quit rates.
The presentation will address two key questions. First, what was the effectiveness and cost-effectiveness of quit4u in encouraging uptake and successful quit attempts among smokers in areas of deprivation (at 4 weeks, 3 months and 12 months post quit date)? Second, what were the mechanisms of change ie the key individual, social/contextual, service design and delivery factors that contributed to uptake and quit rates?
The presentation will conclude with a consideration of the implications of the evaluation findings for cessation services.
Source of funding: NHS Health Scotland, in partnership with NHS Tayside and the Scottish Government.
