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Author(s)
Toby Fairs-Billam
Presenter(s)
Toby Fairs-Billam Smoking Prevention Manager, Live Well UK - Kick It Stop Smoking Service, London
Abstract
Young people have good reason to be outraged by the behaviour of the tobacco industry! Once they become hooked as lifelong consumers they’re simply treated as a disposable commodity; exploited right up until the time they either quit or die from their habit.
‘Operation Smoke Storm’ is a new, innovative online tool for teachers, which endeavours to expose this dark side of the tobacco industry by engaging students in an interactive secret-agent role play. During 3 separate 50 min sessions students are required to blow the lid of this unscrupulous industry by combining devious brain power with undercover sleuth. Their mission is to infiltrate a fictional tobacco company, ‘R.I.Payne Tobacco’ by posing as job interview candidates. After gathering sensitive company secrets, students then report back to their fellow agents on R.I.Payne’s dangerous products and unethical business practices. All smoking related facts are delivered via an online fusion of short films and group games, meaning that teachers require no prior knowledge of the subject. All teachers simply have to do is follow the notes provided and click on the mouse when prompted. What’s more....for all London schools – it’s absolutely FREE!
Source of funding: Kick It Stop Smoking Service is fully funded by the Hammersmith and Fulham PCT. Operation Smoke Storm was commissioned and fully funded by NHS London (Department of Health).
Declaration of interest: I am unaware of any potential conflict of interest associated with the above presentation.
