Quit kits – a tool to engage more smokers?

Authors:
Caroline Fox and Ryan Adams

Presenters:
Ryan Adams
Communications Planning Manager, Department of Health, London, UK

Rachael Murray
Lecturer in Health Policy and Promotion, University of Nottingham, UK

Abstract
The workshop will take the form of a short presentation on the insight work carried out by the Department of Health, focusing on Routine and Manual workers and their smoking attitudes and behaviour. Insights have been gained from ethnographic research and from several qualitative research projects, to uncover motivations that are often below the surface. For example, motivation to quit for personal health reasons in this audience is generally low, but the impact on family, particularly children is motivating. The session will then cover insight into ‘cold turkey’ quitters and why this method of quitting is still so popular amongst smokers. This research informed the production of the ‘Quit Kit’ from the NHS, and the evaluation of the Quit Kit will be discussed. An interactive workshop will then be conducted to explore how national insight into Routine and Manual smokers is applicable in local areas, to inform local social marketing programmes. The workshop will close with a Q&A session.

Source of funding: Department of Health

Declaration of interest: none

About the presenters
Ryan Adams works at the Department of Health and I have responsibility for communications planning and audience insight for the Tobacco Control marketing campaign. He previously worked in the Planning and Insight team for the Change4Life campaign. He started his career in market research in 1997, working primarily for Central and Local Government clients. Ryan joined Sport England in 2001, in a research and communications role. In 2004, he joined the Central Office of Information as a Strategic Analyst. Ryan has a BA (Hons) Marketing from the University of Strathclyde, and a Postgraduate Diploma in Psychology from the University of East London.

Rachael Murray is currently a Lecturer in Health Policy and Promotion at the University of Nottingham, part of the UK Centre for Tobacco Control Studies. Her mixed-methods research has to date has focused on investigating aspects of smoking cessation activity, including unplanned quit attempts, the use of effective cessation support and those smokers who do not attempt to quit.