Turning interest into quitters – bringing smokefree campaign alive at a local level

Author and presenter:
Lara Clements
Senior Campaigns Manager, Department of Health, London, UK

Abstract
A wide range of initiatives are run by Local Stop Smoking Services to generate leads or referrals for their service. Over the last year the Department of Health has been working with Regional Communications Leads and Local Stop Smoking Services closely to pilot a range of innovative approaches to both generate leads in local areas and to manage them once initial contact has been made.

This workshop will look at a range of case studies exploring what has worked successfully and what has worked less well. Representatives will be present from the National Marketing Team, Regional Communications Managers and Local Stop Smoking Services.

Source of funding: Department of Health (Central and Regional Funds) with small amounts of funding from local stop smoking services/primary care trusts

Declaration of interest: none

About the presenter
Lara Clements is a Senior Campaign Manager and works for the Department of Health’s Tobacco Control Marketing Team. She is responsible for the community activation workstream which looks at fostering closer working between national, regional and local activity to ensure communications are targeted at the heart of R&M communities. Lara has a wide range of marketing experience and has worked in private, public and not-for-profit sectors.

There will also be representatives from Regional Communications Managers and Local Stop Smoking Services at the workshop.