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Making a difference by working ahead of performance:
Regional tobacco control office outcomes from inaugural year
Authors:
Fiona Andrews, Andrea Dickens and Juniper Connal
Presenters:
Andrea Dickens
Head of Policy, Innovation and Development,
Smokefree South West, Bristol, UK
Fiona Andrews
Director, Smokefree South West, Bristol, UK
Abstract
Smokefree South West was set up to work ahead of performance in driving down tobacco use across the South West.
Outcomes from the first year include:
- Assist Programme – 10 localities involved in roll out of evidenced
peer-led intervention for schools.
- DH Systems Based Approach to Stop Smoking Services in
Secondary Care implemented in thirteen Acute Trusts.
- Regional Smokefree Alliance network set up with active
involvement of all localities.
- Dragons’ den style event run during 2009 Stop Smoking Advisers’
Conference. Provided advisers with an opportunity for CPD
around project development, management and presentation skills.
Five innovative projects were funded.
- Trial to support pregnant women to stop smoking using a
mixture of intensive support from trained advisers and
voucher reward scheme.
- Interactive website set up with virtual discussion groups.
- Commissioners’ network developed with two successful events
to support World Class Commissioning.
- Smokefree South West supporting IDeA programmes with
two local authorities.
- Benchmarking Study undertaken in 2008 and 2009 to enable
baseline and comparison of work across the region.
- Innovative Tobacco Control module delivered at University of Bath,
- Successful multi-media campaigns: ‘One Way Street’ which directed
smokers to NHS Stop Smoking Services and ‘If you smoke, I smoke’
which raised awareness of the harmful effects of secondhand smoke.
- Three major conferences run: over 400 people attending training
and events throughout the year.
Source of funding: Smokefree South West
Declaration of interest: none
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