Know your enemy – then borrow their best ideas
Keith Burnett, Delivery Manager (North), Department of Health Tobacco Control National Support Team
A quick rough guide to the marketing approach of the tobacco industry, what they do well, what we can learn from this in beating them to their customers, and just where ‘social marketing’ really fits into this – panacea, buzz-word, or somewhere in between?

The Isle of Wight Experience
Carol Foley, Coordinator for the Isle of Wight
Carol has an interesting background having originally started her smoking cessation career at HMP Parkhurst on the Isle of Wight before becoming an advisor and then coordinator for the Island quitters.
She has successfully managed to utilise some of the GP's prescribing budgets to run a series of highly effective drop in clinics around the Island reaching some tough patient groups.
Carol is going to share what the service was like before and after this approach, the problems that they encountered and the process of how to top slice the prescribing budget.

Yoga and meditation to cope with withdrawal symptoms
Rosaleen Bloomsfield, Yoga and meditation teacher, London
Rosaleen Bloomfield – Yoga and Meditation teacher for 5 years, based in London. Practical session showing you how to use simple relaxation techniques with individuals and in groups to help them cope with withdrawals symptoms such as cravings, tension, anxiety, irritability and restlessness.