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Setting up and running business based work clinics
Neda Hormozi, Tobacco and Smokefree Coordinator & Lynn Stanley, Parsons Green health Centre

Abstract
The current national average quit rate for group clinics is accepted as 67%. Between October 2006 and April 2007, we have achieved an average 75% success rate for work-placed stop smoking clinics in Hammersmith & Fulham.

This presentation attempts to compare a) the quit rate of work-placed stop smoking clinics with traditionally managed group clinics in Hammersmith & Fulham and b) the cost per quit for work-placed stop smoking clinics in Hammersmith & Fulham with the national estimated average.

We will describe key areas of focus when setting up business-based Stop Smoking group clinics in Hammersmith & Fulham. How we set about the identification & selection of appropriate organisation, of the right person to contact within the selected organisations, preparing our marketing and sales pitch, developing support tools to ensure that local enterprise played a key role in recruiting motivated smokers and developing the PGD that further simplified the patient pathway.

The presentation of set up and delivery of this project will be supported with samples of marketing material including sample speculative letter to businesses, hints and tips on your sales pitch and subsequent follow up, samples of support tools for local businesses as well as sample PGD template.

Further evidence for the financial success of the project will be demonstrated in terms of numbers signed up versus numbers quit, and time dedicated to set up and delivery of project.

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Biography
Neda Hormozi joined Hammersmith & Fulham PCT in 2004. As the Tobacco and Smoking Cessation Coordinator she is responsible for delivery to National targets, developing and running training courses and developing and monitoring new services. Prior to this, Neda spent 8 year as a business turnaround manager in the print and publishing industry. She has a PhD in Chemistry from Kings College London and is a member of the Chartered Institute of Purchasing and Supply.
Lynn Stanley is a local resident and a specialist Stop Smoking advisor for Hammersmith & Fulham PCT. Having jointly developed the framework for the workplaced clinics with Neda, she is responsible for the planning, organising and running of all business based clinics in Hammersmith & Fulham. Lynn is a local resident with another profession as auricular acupuncture. Prior to going freelance Lynn was a marketing professional and worked for a top UK consultancy.

Neda Hormozi
Parsons Green health Centre
5-7 Parsons Green
London
SW6 4UL

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