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Generating throughput and quitters for 'hard to reach' smokers
Leena Sankla, Project Director, Cardio Wellness Charity
Abstract
This presentation will discuss techniques, best practice in generating high throughput and in getting patients to quit and to stay quit. This is predominately based upon the experience of delivering smoking cessation services to the deprived and hard to reach groups, these include groups in highest deprivation, certain ethnic groups (South Asian & Polish communities), patients suffering from certain cancers, asylum seekers & illegal immigrants. This paper will outline how, when and where to set up clinics to get maximum throughput, generate publicity and interest through the media.
Biography
Ms Leena Sankla is the co-founder of the Cardio Wellness Charity, which specifically focuses on health inequalities within the Black, Minority & Ethnic (BME) community. Leena has a counselling psychology background and is a stop smoking specialist. She is multilingual in a number of BME languages and her particular expertise is in reaching hard to reach groups. She has a long-standing knowledge of smoking and tobacco control, including tobacco chewing within the South Asian community and has been a special guest on National and Satellite TV and radio. Leena has lectured for the WHO at ST Georges Hospital, speaker at the UK’s National Smoking Cessation Conference, Gateshead and has been a guest speaker for India's first National Conference on Tobacco Control on behalf of the Advocacy Forum for Tobacco Control (AFTC).
Leena Sankla
Cardio Wellness Charity
P.O Box 2360
Reading
RG2 7WU
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