The acceptability and feasibility of delivering a flexible maternal smoking cessation service: Early findings from Models for Access to Maternal Smoking cessation Support (MAMSS)
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Author(s)
Aimee Grant, Siobhan Jones and Shantini Paranjothy
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| Presenter(s) |
Aimee Grant Research Fellow, Cardiff University |
Abstract Maternal smoking is a key cause of poor outcomes for mothers and babies. Within the UK 26% of mothers smoke before or during pregnancy and 12% smoke throughout. Maternal referrals to NHS Stop Smoking Services and successful quit attempts remain extremely low. A key element of NICE guidance for smoking cessation during pregnancy is to provide a flexible and tailored service to help increase levels of engagement, although it is not clear who should deliver this support.
Our study is adopting a quasi-experimental design over a 12 month period to test the effectiveness of flexible service delivery being provided by (1) midwives, (2) maternity support workers and (3) dedicated pregnancy stop smoking specialists, compared to usual care. Engagement, effectiveness and cost effectiveness of each service delivery model will be determined. Interviews have been undertaken with referring midwives, health professionals delivering maternal smoking cessation support and clients receiving stop smoking support.
Quantitative and qualitative data will be presented from the first six months, showing engagement, effectiveness and early findings from the process evaluation.
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Presenter biography Aimee Grant is a research fellow at Cardiff University. Her interests are qualitative methods, tobacco control and early years public health.
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Source of funding: Public Health Wales NHS Trust
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Declaration of interest: None
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