Effectiveness of a targeted approach to smokefree homes
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Author(s)
Julie Greenwood
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| Presenter(s) |
Julie Greenwood New Leaf team manager, Nottingham CityCare Partnership |
Abstract The presentation will discuss how the Nottingham city smokefree homes campaign adopted an innovative approach to re-design the project targeting specific groups of the population which resulted in increased numbers of people making a smokefree homes promise and changes in their smoking behaviour.
Redesign of the SFH campaign involved:
Formulation of a smokefree homes and project team re-brand steering group – including input from a marketing consultant in the pharmaceutical industry, Nottingham university and UK centre for tobacco control
Evaluation of comments from service users of previous campaign
Move to target 3 segments of the population – Children, Long term conditions and other ( people trying to stop smoking etc, ex-smokers, etc)
Working with a media design company – produced 3 separate promise cards
Concept testing of re-brand materials with health professionals and service users
Recruitment of project workers
Self referral via free phone & SMS
PR event with extensive media coverage to launch project
Outcome
Increase in referrals and promises made following re-design and upscale of project
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Presenter biography Julie Greenwood is a registered general nurse who has worked in the field of smoking cessation for the past 8 years. Currently managing a stop smoking service.
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Source of funding: Nottingham Citycare Partnership
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Declaration of interest: None
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