"Time to Quit" - Secondary Care Quit Campaign
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Author(s)
Janet M. Ryder, Matthew Burch, Pfizer Ltd and Beverley A. Rothwell
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| Presenter(s) |
Janet Ryder Specialist Stop Smoking Advisor, Roy Castle Fag Ends, Liverpool |
Abstract Aintree University Hospitals NHS FT and Southport and Ormskirk Hospital NHS Trust were selected as pilot sites for the DH hospital stop smoking project and developed a campaign to increase referrals to the stop smoking advisors
The advisors are employed by the local PCT's stop smoking service providers, Roy Castle Fag Ends, Liverpool and Sefton Support.
Objectives:
To signpost patients who smoke and their visitors towards the advisors and so encourage smokers to start their quit whilst in hospital.
Implementation:
1) Partnership established with Pfizer to provide marketing expertise. "Time to Quit" materials were produced including referral posters for staff, posters for patients and leaflets for visitors.
2) Recruitment and training of stop smoking champions on the hospital wards to be advocates for the service.
The campaign significantly increased referrals. There was a 60% increase at Aintree in the 8 months after the launch and 42% at Southport over 3 months compared to the previous year. The larger Aintree service achieved 847 referrals in this period.
With a 4 week quit rate of approx 45% this means over 140 extra quitters.
Several other hospitals nationwide have taken up the campaign as a result of this success.
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Presenter biography Jan Ryder is a Specialist Advisor for Roy Castle Fag Ends working for the past 7 years in Aintree Hospital. Jan has worked closely with the Regional Chest Unit presenting an abstract at the BTS conference in 2008. She was involved in producing a short film for the hospital which has since been used in other hospitals.
Beverley Rothwell, Smoking Cessation Nurse Lead, has sole responsibility for developing the service within Southport and Ormskirk hospitals. A registered nurse, Beverley has worked in critical care units, as a community nurse and in palliative care.
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Source of funding: Promotional materials were funded by Pfizer and both hospitals. Staff time were provided by both hospital trusts.
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Declaration of interest: None
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