A qualitative exploration of smokers’ views regarding a mobile stop smoking service
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Author(s)
Dr. Manpreet Bains, Dr. Andrea Venn and Dr. Laura L. Jones
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| Presenter(s) |
Dr Manpreet Bains Research Fellow, Division of Epidemiology and Public Health, University of Nottingham |
Abstract Despite improvements in the provision of stop smoking services (SSS), only 10% of smokers utilise them. Developing more accessible and effective SSS is important, particularly for smokers from deprived groups where smoking is more prevalent. A drop-in mobile SSS (MSSS) was piloted in partnership with New Leaf SSS across 13 locations in socio-economically disadvantaged areas of Nottingham City. To explore smokers’ views, 40 individuals who accessed the MSSS were interviewed. The main themes to emerge highlighted that individuals recognised that approaching the MSSS was their decision and this personal choice seemed important. Great appeal was associated with the drop-in format over making an appointment, with the MSSS also being favoured for follow-up as well as the initial visit.
In addition, the MSSS appeared to trigger quit attempts in prominent public locations: for some of these participants the quit attempt was totally unplanned; for others, it built on pre-existing thoughts about quitting which had not been acted upon. Several participants disclosed that they would not have utilised SSS had they not come across the MSSS. Exploring and utilising MSSS may be an important way to reach smokers who may not normally access or be aware of traditional SSS.
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Presenter biography Dr Manpreet Bains is a Research Fellow in the Division of Epidemiology and Public Health at the University of Nottingham. Manpreet provides qualitative support to a programme grant funded by the National Institute for Health Research developing innovative ways of helping people stop smoking in hospitals, the community and in the home. Previously, Manpreet worked as a Research Associate in obesity at the University of Derby. Preceding this, she worked as a Research Assistant at Loughborough University whilst completing a PhD in Human Sciences exploring the impact of cancer on wellbeing and employment outcomes, which was awarded in December 2009.
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Source of funding: National Institute for Health Research
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Declaration of interest: None
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