Attracting and treating ‘routine and manual’ smokers
Leena Sankla, Head of Health Inequality - Cardio Wellness, Reading, UK

Abstract
The purpose of this presentation is to present key finding and share experiences from delivering a number of smoking cessation projects specifically focused on targeting and attracting routine and manual smokers. Specifically, the paper will outline initiatives to increase service uptake, through a combination of different strategies, with an objective of ‘taking the clinic to the patient’. These outreach techniques have included ‘Mobile Clinics’, ‘Door to Door clinics’ and highly flexible clinics providing a service in the evenings, weekends and even to those workers on night shifts. Further, this group has a higher incidence of heart disease, stroke and diabetes – this paper will further expand on how smokers are being screened for these risk factors as part of their six week smoking cessation programme.