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Product packaging and regulation: what drives smokers into services?
David Hammond, Assistant Professor, Department of Health Studies, University of Waterloo, Ontario, Canada
Abstract
Tobacco packaging provides one of the most prominent and cost-effective ways to communicate with smokers. Whilst packages have always served as an important form of marketing for tobacco companies, governments are learning how to use the package for the purpose of health communication. This presentation will discuss opportunities for using health warnings and packaging regulations to promote smoking cessation and to link smokers with cessation services. The presentation will also provide an overview of industry strategy and pack design, as well cutting-edge health warnings and labelling practices from around the world. Finally, the presentation will consider the key cessation messages and communication themes that should be featured in health warnings and other communication channels.
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About the presenter
David Hammond is an Assistant Professor in the Department of Health Studies and Gerontology at the University of Waterloo (Canada). His research is focused on evaluating policies and interventions to reduce tobacco use, mainly in the areas of health warnings and tobacco product regulation. Much of this research has an international focus and is conducted in high, middle, and low-income countries. For the past two years Dr Hammond has served as a Working Group member for the World Health Organization’s Framework Convention on Tobacco Control – the world’s first public health treaty that has been ratified by more than 160 countries. Dr Hammond has had an opportunity to work closely with regulators and non-governmental organizations throughout the world as a result of this work.
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