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Use of oral tobacco by BME groups
Leena Sankla, Project Director, Cardio Wellness, Reading, UK
Abstract
This workshop will discuss techniques and best practice in accessing and delivering high quality tobacco cessation services to those from the BME and Polish communities. It will also highlight the rise in tobacco chewing amongst certain ethnic groups and outline proven treatment plans using traditional NRT to help overcome the addiction. A major concern is dual use – both smokeless and cigarette use, the paper will discuss experience of working with such groups.
The workshop will outline how, when and where to set up clinics to get maximum throughput, generate publicity and interest through the media as well as outlining some key challenges and successes of running smoking cessation services in prisons.
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About the presenter
Leena Sankla is the Director at Cardio Wellness, which specifically focuses on health inequalities within the Black, Minority and Ethnic (BME) community. Leena has a counselling psychology and Public Health background. She is multilingual in a number of BME languages and her particular expertise is in reaching hard to reach groups. She has a long-standing knowledge of smoking and tobacco control, including tobacco chewing within the South Asian community and has been a special guest on National and Satellite TV and radio. Leena has lectured for the WHO at ST Georges Hospital; speaker at the UK’s National Smoking Cessation Conference, and has been a guest speaker for India’s first National Conference on Tobacco Control on behalf of the Advocacy Forum for Tobacco Control (AFTC) at TATA memorial Hospital, Mumbai.
Leena has extensive experience in the delivery of smoking cessation services to BME and Polish Groups, and has successfully and consistently managed and delivered such projects.
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