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Poster presentation:
The success of the North East of England Pregnancy Stop Smoking Services
Gillian Wayman and Shirley Camsell
Abstract
The success of the North East of England Pregnancy Stop Smoking Services.
Aim of presentation:
To describe and share good practice regarding smoking cessation services for pregnant women and their families particularly in areas of deprivation where inequalities in health prevail eg Sure Start areas.
Objectives:
At the conclusion of the session participants will be able to identify key issues for consideration in developing pregnancy stop smoking services, be able to apply models of good practice in relation to their current service provision and make changes according to local need.
Methods:
The session will be in the format of a PowerPoint presentation, followed by an interactive workshop to identify problem areas, and encourage discussion/problem solving amongst participants.
Results:
The presentation will present results relating to best practice in stop smoking approaches with pregnant women.
This will include sharing published research conducted using social marketing techniques to identify barriers to cessation, and inform the development of an effective cessation program specifically tailored to meet the needs of pregnant smokers, and the evaluation of its success.
Also discussing how this "model" (identified by the HDA/DOH as an example of good practise) was successfully adapted across the other North East Pregnancy Services taking into account their individual client needs and geographical areas.
We will highlight issues that impact upon service development; identifying particular areas of difficulty in service provision and presenting examples of local, innovative stop smoking initiatives,
highlighting our successes and "failures" in our attempts to overcome these problems.
We will recommend ways forward, drawing upon experience of implementing change for services that may be considering different approaches.
The Pregnancy Services in the North East, where smoking prevalence is among the highest in England, have worked together towards meeting and in some cases exceeding, nationally set smoking in pregnancy targets.
Biographies
Gillian Wayman - Specialist Stop Smoking Coordinator/Advisor Pregnancy
Gillian has a Health Professional background beginning her Nursing career aged 17yrs when she completed her Orthopaedic Nursing Certificate.
Following completion of her Registered General Nurse training, she worked in Accident and Emergency as a Staff Nurse.
Gillian qualified as a Midwife in 1987, and worked for 15yrs as a Midwife within Sunderland City Trust where she developed a special interest in Health Promotion, becoming increasingly interested in the field of smoking cessation during pregnancy.
Gillian was initially seconded to Stop Smoking in Sunderland in January 2002 to coordinate and develop smoking cessation services for pregnant women and their families.
Gillian was actively involved in research within the Sunderland area using Market Research techniques as an aid to developing a successful/individualised smoking cessation service for pregnant women.
Gillian achieved joint runner up in the National Quit Supporter of the Year Awards as recognition of her work in this area.
Shirley Camsell - Specialist Stop Smoking Advisor - Pregnancy
Shirley has a health professional background working as a Midwife in various Maternity Units in Newcastle and Northumberland. She spent the last 6 years of her Midwifery career working as a Community Midwife where she developed an interest in smoking in pregnancy. Shirley completed her BSc Hons in Midwifery Sciences in July 2000 and in November 2001 she took up the post of Specialist Advisor for the Northumberland Stop Smoking Team. Her main remit is the development of an integrated Stop Smoking Service for pregnant women and their families across the county of Northumberland.
Shirley Camsel l- RGN,RM,BSc (Hons)
Author1: Gillian Wayman
Specialist Smoking Cessation Coordinator/Advisor - Pregnancy
Stop smoking in Sunderland
Pemberton House,Colima Avenue
Sunderland, Tyne & Wear
SR5 3XB
Author 2: Shirley Camsell
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