introduction | presentations | programme | venue | delegate list | supporters | sponsors | evaluation | photos
<
Poster presentation:
Still smokin' after 23 years - No Smoking Day 2006; the official results!
Ben Youdan
Abstract
March 8, 2006 was the UK's 23rd No Smoking Day. The campaign aims to provide an opportunity for smokers who want to stop by organising an awareness day to promote the benefits of stopping and the support available. Based on trends from previous campaigns an estimated 2 million smokers were predicted to try and stop on the day. In response to vote for smoke-free legislation, approximately 40% of smokers polled by the No Smoking Day charity expected to try and stop on the day.
Early evaluation results from media tracking, web hits on the campaign website and opinion polling suggest that 2006 will set new records for smoker participation in the Day.
The presentation will draw on the full range of evaluation measures to review the impact of No Smoking Day 2006 on smoking behaviour. This includes self reported data on quitting, cutting down, use of cessation advice and the use of cessation medications. Media impact and coverage, cost effect, and data from smoker's helplines will be reviewed. Indicators of campaign impact on smoking behaviour are gathered via the triangulation of data from a variety of sources as randomised controlled trials are not appropriate for this style of intervention. Due to the nature and scale of cessation attempts made on the No Smoking Day it is not possible to CO validate all self reported quitters.
No Smoking Day 2006 was in the aftermath of MP's voting for comprehensive smoke free legislation. Smoke-free has had a huge media profile, evidence from polls conducted by No Smoking Day suggests that it has been a significant trigger for smokers to make cessation attempts. Smoker participation in No Smoking Day will be examined in this context.
Biographies
Ben Youdan is the Chief Executive of No Smoking Day and has been with the charity for 5 years. He has worked on secondment to Action on Smoking and Health (ASH) in the UK and with ASH New Zealand to set up a Maori No Smoking Day. He currently represents the tobacco control community in the UK to the European Network for Smoking Prevention, and has supported European Commission work on anti-tobacco campaigns. Prior to joining No Smoking Day, Ben was President of the Student Union at York University where he studied Social Policy.
Sarah Watson joined the No Smoking Day team in September 2003. A graduate from the University of Bath, Sarah is currently studying for the Chartered Institute of Marketing's Professional Diploma in Marketing. She is also a Committee member of Fifth Estate; a Chartered Institute of Public Relations group that develops workshops and training to support PR professionals who work in the not-for-profit sector.
Author 1: Ben Youdan
Chief Executive
No Smoking Day
59 Redchurch Street
London
E2 7DJ
Author 2: Sarah Watson
| | |
