| <
How to attract black and minority
ethnic groups into treatment
Kawaldip Sehmi
Abstract
Black and minority ethnic groups form a significant part
of the 'hard to reach' groups in many local smoking cessation
and tobacco control programmes.
The 2001 census has gone some way towards defining the
ethnic and religious diversity in many cities but has
not picked up the subtle cues that drive many civil society
structures and the social capital of an area.
QUIT has found that it is within these subtleties that
there lies the root of many successful smoking cessation
and tobacco control programmes. The session will explore
these through anecdotal and published evidence from a
wide cross section of projects that have been used to
regenerate various communities.
The role of social capital in is misunderstood and many
local initiatives miss important opportunities to include
local smoking cessation and tobacco control programmes.
Using the Heart Line, Asian Quitline and the Ramadan
Helpline, this session will explore how to reach theses
groups in a timely, pertinent and culturally sensitive
manner.
Kawaldip Sehmi
Director of Health and Equality, QUIT
k.sehmi@quit.org.uk
| 
